All the exciting new Rebel Raw updates in one place.
Introducing Rebel Rewards, where your loyalty is rewarded. Every order earns points which can be redeemed for a whole range of exclusive perks. Watch your points rack up, and redeem them for exclusive merch, meaty freebies and juicy discounts.
Our Beef Heart Jerky treats are not just about taste - they're a tribute to simplicity and transparency. Single-ingredient, additive-free, and filler-free, they're the wholesome, honest treats your pets deserve. It's all heart, nothing else!
Just released! We are excited and honored to be included in the prestigious Truth about Pet Food Treat List 🥇. This annual list features pet treats that pass an extensive verification process by pet food expert, consumer advocate and founder of Truth about Pet Food, Susan Thixton.
Rascal Rabbit is not your ordinary protein; it's a tail-wagging adventure that combines the power of playfulness and nutrition. Packed with wholesome ingredients such as rabbit, beef heart, turkey, beef liver, spinach, carrot, and wild salmon oil, our new protein will have your pup hopping with joy.
We are excited and honored that we made the list! The Truth about Pet Food list is compiled by pet food expert and advocate Susan Thixton. This annual list features prestigious human grade pet foods that have been verified and that Susan would trust to give her own pets.
NOW® Pets supplements are now available! We only trust the highest quality products and these supplements are the very best. They’re made with the same raw materials used in their human supplements and are non-GMO. Formulated by renowned veterinarian Dr. Barbara Royal.
