Kibble is not food
Kibble was developed for human convenience, not with our cats' and dogs' health in mind. How can something that has a shelf life of 20 years be considered food? Do those hard, dry pellets even look like food??
Health38
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Cats love chicken hearts
Chicken hearts also provide Vitamin A, B6, and B12, as well as iron and niacin. These vitamins and minerals improve cardiovascular, vision, immune and digestive function in cats and dogs.